top of page

Mon, 12 Feb


Curtin Graduate School of Business

Afternoon Session #2: Crafting Better Work – A Job Crafting Masterclass

Facilitated by Rob Baker and Charlotte Axon, Tailored Thinking

Afternoon Session #2: Crafting Better Work – A Job Crafting Masterclass
Afternoon Session #2: Crafting Better Work – A Job Crafting Masterclass

Time & Location

12 Feb 2024, 1:30 pm – 4:30 pm AWST

Curtin Graduate School of Business, 78 Murray St, Perth WA 6000, Australia

About the workshop

To register, please visit:


This highly practical and evidence-based Crafting Better Work workshop pulls together  the science and research of job crafting. It will provide practical tools and case studies  to bring this concept to life with individuals, teams and organisations. The session will  be delivered by Rob Baker and Charlotte Axon of Tailored Thinking.

People personalise all aspects of their lives - their cars, their clothes and their holidays.  One area that we are not often encouraged to personalise is our work. This is despite clear evidence and science that shows the benefits of personalising and crafting work in terms of performance, engagement, growth and wellbeing. An evidence-based way to personalise our work is through Job Crafting.

Job Crafting is focused on enabling and encouraging individuals to maximise their  diverse talents, strengths and experiences in their work.The practice of Job Crafting is  an established and growing field of academic study, yet to date many leaders are not  familiar with the concept, and if they are, they struggle with ideas of how to practically  apply job crafting within their organisation.

This masterclass will share case studies from early job crafting adopters which participants can learn from and adapt and will provide practical evidence-based guides and activities that can be used.

The Crafting Better Work workshop will share:

  • how to enable people to bring their whole and best selves to work each day to help people and organisations thrive
  • research and ideas about how job crafting as a field is developing
  • the business case for job crafting and how to pitch this concept to leaders within organisations
  • practical activities, exercises and templates that can be used with teams and organisations
  • practical tools to effectively structure and set personal job crafting goals

Who should attend?

This job crafting masterclass is relevant to coaches, researchers, work and occupational  psychology practitioners, and HR leaders who have an interest in bringing an evidence-based approach to fostering performance, wellbeing and growth.

What will the workshop cover?

By attending this workshop attendees will be provided with tools, techniques and  practices to:

  1. Learn why personalisation at work matters; and why it is missing from most organisations
  2. Learn how to bring a personalised approach to work through job crafting and how to  and bring job crafting to life within individuals, teams and organisations using a variety of tested and research informed exercises and activities
  3. Explore how to embed job crafting within teams and organisations through a series of case studies and practical examples
  4. Create a job crafting mindset within individuals, teams and organisations
  5. Set job crafting goals individually and amongst teams

Delivery style

The session will be informative, interactive, practical and fast-paced (and fun). The  focus will be on sharing ideas in a clear way that participants can then share, explain  and utilise with colleagues in the practical challenges they are facing. This is a half day session.

About the facilitators

Rob Baker

Rob Baker (UK) is the founder and Chief Positive Deviant a leading positive psychology, wellbeing and HR consultancy - Tailored Thinking. Rob Baker (UK) is a pioneering job crafting consultant and practitioner.

Through his work, Rob has delivered workshops to hundreds of people on job crafting and encouraged people from cleaners to CEOs to tailor and align their work to their passions, strengths and interests. Rob has a Masters of Applied Positive Psychology from the University of  Melbourne and is a Chartered Fellow of both the CIPD (Europe’s leading HR  professional body) and AHRI (the Australian HR Institute). Rob is the author of  Personalization at Work – the science and art of job crafting, a TEDX speaker on Job  Crafting and was ranked #8 on HR Magazine’s Influential Thinker list in 2023.

Charlotte Axon

Charlotte Axon (UK) is a Lead People Scientist at Tailored Thinking, specialising in encouraging and enabling people and teams to personalise their work. As a super curious person, Charlotte enjoys connecting with and learning from different people, and has a genuine desire to help improve their working lives.

Charlotte has worked in a variety of HR, inclusion and organisation development roles across the Higher Education sector, having led and supported projects relating to culture, change, inclusion and recruitment. Charlotte also has a wealth of experience in people analytics and how to practically use and apply these insights to make positive changes to the employee experience across organisations.

Charlotte has thrived in roles that have relied on her analytical skills, solution-focused tenacity, and pragmatic people-first approach. She has a specialist interest in inclusion and belonging and how personalising work can support these goals, and is passionate about making work better for everyone.

Charlotte has a first class Master’s Degree in Occupational Psychology from the University of Sheffield, and is a member of the British Psychological Society (BPS) Division of Occupational Psychology (DOP). She has published research focused on leadership, and presented her work at various conferences.

As someone with a brain that never stops ticking, Charlotte enjoys listening to podcasts and planning trips, as well as finding enjoyment and nourishment from regular running and yoga.

Share this event

bottom of page